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Post by jack88 on Feb 9, 2013 9:57:00 GMT
I hardly ever switch. I'm like a brand's wet dream. Once I use something I keep using it...
My argument is that the cost of switching overrides any instance of bad service I get. Take for example my bank. I chose them because they have a blue logo. Not for any other reason than that I like blue. There is one other blue bank and these days they are doing great things, but I still like the navy blue better than the sky blue. In theory things would be better with the sky blue guys but only marginally and then only for things that I don't really need.
I would switch in circumstances where there is a clear material benefit to switching. bad service alone won't do that because it is usually an isolated incident which may or may not re-occur, and this may also be true for the new brand if I did switch.
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Post by Admin on Feb 9, 2013 10:01:26 GMT
Have you ever switched? Like maybe phones or something? And if you did, can you remember any emotions associated with that? Like ... I felt sort of faintly sad when I gave up my phone that has the cheapo internet access, for today's cutting edge huge smartphone.
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Post by jack88 on Feb 9, 2013 10:11:48 GMT
I probably resist change because change is very emotional for me... so yes, when the change is forced on me, like when our company decided to go with a new brand of cell phone, then there's a bit of upheaval. When the decision is up to me it usually takes about 10 times as long as it needs to as I try to avoid the change.
I'm notorious for going to the same restaurant and sitting in the same area and hoping for the same waiter. hell, I'm loyal to petrol attendants.
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Post by jack88 on Feb 9, 2013 10:12:28 GMT
Nice sig BTW. I love the box figure.
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Post by OhDeer on Feb 9, 2013 10:14:47 GMT
I like staying loyal too, but it just isnt always possible
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Post by Admin on Feb 9, 2013 10:28:26 GMT
I probably resist change because change is very emotional for me... What sort of emotions does change provoke, if you don't mind me asking? Thanks - just checked out your sig too, I'm listening to a song called Open Letter that I like lots (but we should talk about that in the General Chat forum lol).
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Post by jack88 on Feb 9, 2013 12:02:44 GMT
Maybe emotional is the wrong word - it's more a general discomfort. Maybe I'm loony but I just feel torn in the decision making process. too many factors to choose from. Take a smartphone for instance. Inside of all of that functionality lies so many different permutations that the only way to make a choice is to simplify it to the point where it is no longer a rational choice.
So maybe I would switch if there was only one important factor that assisted the decision. So for me to switch a bank all you'd have to do is present me with one clear choice. But banks slather on choices, like some medical aids, to the point where it's all just consumer confusion.
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Post by zapruder on Feb 9, 2013 13:36:46 GMT
Surely it's more a case of feeling an attachment to a particular device or item of clothing or pair of sunglasses rather than to the brand? Assuming rationality of course - while brands go to extreme lengths to cultivate brand loyalty, the idea of being emotionally attached to a brand is only marginally less idiotic than the concept of loving an entire nation just because you happened to be born there by accident. In that at least you probably chose the brand yourself!
I suppose it comes down to perceived value - if the same brand delivers constant good value (however you define that for yourself) - then one sticks with it. But again, one is sticking to the value, not the brand. It's the "ones born every minute" who stick to a brand simply because they are attached to the brand, especially when the value diminishes, or is surpassed by the products from a different brand (hello Apple fans!).
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Post by jack88 on Feb 9, 2013 16:25:39 GMT
It's not an absolute for me, sometimes it's brand sometimes type of product, but I can be ridiculously brand loyal. I freely admit that it's completely irrational. I have made strange choices about products before and I'm sure I will.
Colour is important but then so are names. A British company had a very good insurance deal a few years back but their name was too close to the Afrikaan word poepol and I simply could not overlook this fact.
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Post by Admin on Feb 9, 2013 18:15:37 GMT
I'm going completely nuts trying to work out the name of the company now ...
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Post by OhDeer on Feb 10, 2013 14:49:53 GMT
Colour definitely matters! Take a wild guess what my favourite colour is I have to admit (but don't tell a soul) that I have quite often chosen something, because their branding is attractive. Oh wait, that's what branding is for. Anyway, it just makes me happy to look at pretty things.
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Post by jack88 on Feb 10, 2013 15:42:59 GMT
I'm guessing your favourite colour is blue. And your favourite blue is that colour of the sky when it meets night.
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Post by Admin on Feb 10, 2013 16:20:27 GMT
Isn't that the favourite colour of all wonderfully complex people? er, no offence to anyone else I'm guessing your favourite colour is blue. And your favourite blue is that colour of the sky when it meets night.
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Post by jack88 on Feb 12, 2013 16:49:01 GMT
I once liked red. But there were no banks good enough to lure me in that three month period. It was strange.
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Post by schwibbel on Feb 19, 2013 16:18:47 GMT
Perhaps I was hasty earlier, because I am actually a loyal banking customer. It has nothing to do with their branding though and is solely reliant on customer service. Customer satisfaction I suppose.
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