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Post by Admin on Feb 22, 2013 13:48:51 GMT
What/who are you loyal to, in terms of brands and companies?
What deters you from being loyal?
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Post by Fiona on Feb 22, 2013 14:36:47 GMT
I'm loyal to companies or shops that offer good service: helpful shop assistants who are knowledgeable about their store/product, who don't give nonsense answers just to avoid having to find out what they don't (but should) know, who understand that my spending is what pays their salary, and who care whether I buy something in their shop or go somewhere else to do so.
Brands don't interest me.
Poor service is the easiest way to lose my loyalty - that, and don't-care attitudes of shop assistants. ** ***** is appalling and their service is terrible at every branch I've been to. I never shop there any more.
I've had good experiences with service at **** and ******** *********
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Post by Admin on Feb 22, 2013 19:24:44 GMT
Thank you very much indeed for that Fiona
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Post by OhDeer on Feb 22, 2013 22:46:03 GMT
Cigarettes. I only smoke one brand and although I smoke others when I cant gey mine, like in a pub maybe. The taste is what keeps me loyal and I guess the nicotine. What would deter me is if they changed the taste I would probably switxh to another brand that I like the taste of.
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Post by saarkitaar on Feb 25, 2013 11:09:22 GMT
I am loyal to things I keep close to my body. (Um like bodysoap and underwear)
I am also loyal to things I put into my body. Like things free of preservatives and ****.
I am not loyal when I experience bad service. I will literally inconvenience myself by driving further in order to experience good service. And I ***** at the place I experience bad service with.
And then I also tell every single person that I know about my bad service experience. And I beg (ok and some times demand) them not so support business with bad service records.
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Post by mika on Feb 26, 2013 21:48:32 GMT
I think most of the above also applies to me I'm especially fond of good service, which is extremely hard to come by where I live. So if I'm treated well I will definitely go back and/or tell everyone about that place. If I'm ignored or treated impolitely I will totally badmouth that place and maybe write a bad review on Qype. But more importantly, I'm loyal to local producers and shops because I would hate for them to be taken over by generic chain stores. So sometimes being loyal means accepting a smaller range of items / not so much choice or even (but only to some extent!!) inferior quality of product and/or service. My disdain for capitalist consumerism only goes so far!
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Post by saarkitaar on Feb 27, 2013 5:19:31 GMT
Ooooh me too, loyal to local producers. Small business preference by far.
I get bleak when THOSE give me bad service. Like you said, even that little bit of inconvenience of NOT choosing the option with a wide variety of choice. And then the disappointment - now that gets me fuming.
But those small producers with bad service don't have a lot of success anyway.
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Post by mooms on Mar 1, 2013 14:43:13 GMT
Fiona made a good point. Brands are an abstract concept for me, hard to be loyal to. But I can be loyal and appreciative of a human being. There is this brand of a phone store in Sweden. I was looking for a smartphone back then and got into a rather geeky discussion with one of the clerks. Turned out we both waited for the same phone to be released. He offered to send me an SMS when the boxes arrived in the store. Not that I jumped in the reservation line, but just so that I won't have to come to check the store at every other lunch break. The store sometimes calls me with new deals. Usually such numbers end up in the Blocked Number list or are met with sarcasm. But in this case I actually listen to, ask questions and consider offers. So they bought themselves that with one clerk's behaviour.
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Post by Admin on Mar 1, 2013 19:35:19 GMT
Customer service definitely seems to be the deciding factor in terms of customer loyalty.
DOes it translate to online shopping too?
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Post by pandorah on Mar 2, 2013 21:44:37 GMT
I think it does... but with online shopping I think it's a different kind of customer service... you pay more attention to things like "free shipping", "free returns", "toll free customer hotline" etc. - things that wouldn't really matter in the offline world, but still some kind of customer service
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Post by Morti on Mar 5, 2013 14:39:52 GMT
Product reliability is key. If it works, and it hasn't doubled in price over the last couple of years, it's good enough for me. Generally, I'm not referring to lux goods like clothing and high-end cosmetics though. It's often the plain, tried and tested white cake of soap or dish washing liquid that my Nan keeps in the cupboard, that lives in my own one.
People are key.... but they can only open certain doors. If the employer is greedy, and the general service in store is shocking, I won't be back for the benefit of one cheery cashier.
Recent public disclosures about the employment policies of certain megastores, have forced me to stay clear of them, for ethical reasons. If you don't like my kin - you can't have my cash.
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Post by Admin on Mar 6, 2013 8:46:55 GMT
We have some very savvy consumers here ... but do we get treated like idiots by corporates and PR agencies?
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Post by mika on Mar 9, 2013 0:31:12 GMT
In a way I think we subconsciously want to get treated like idiots, because somehow we're looking for stuff that appeals to our primeval instincts and desires. Like e.g. humans usually don't want to be alone. So we jump at products that are advertised in a way that suggests we can prevent loneliness if we consume that product... Or take this MINX deodorant ad for example. It suggests that a pretty average guy can get all those beautiful women if only he has this certain smell. Firstly, it's a given that people react emotionally to certain smells. And the producer ofc tries to capitalize on this natural human instinct. Then advertisers jump in and connect this natural thing to this primeval desire deeply rooted in the male brain to mate with as many females as possible to make sure his gene pool is preserved in future generations. Eh, I don't know, maybe I'm overthinking this a little.... but there's probably some truth to it if one considers the key strategies of advertising industry these days!
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Post by OhDeer on Mar 9, 2013 0:42:43 GMT
What you're saying is that men are ... what is the polite term here ... that men have a strong biological imperative and that marketing etc pushes those buttons? Sounds spot on to me.
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Post by mika on Mar 9, 2013 0:53:52 GMT
even more so with women, @ohdeer ... just take at the look at the makeup/fashion industry and how their products are advertised. the goal is to make women feel like they have to hide or amend the (purely fictitious, superficial) shortcomings they're convinced they have thanks to the ad industry, in order to secure the man with the right gene pool. isn't that exactly the same?
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