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Post by account_disabled on Jan 17, 2018 5:13:06 GMT
Hi, The basics of branding products and services are similar. Branding your service-based small business, though, poses challenges greater than those faced by product-driven companies. Services are intangible and each customer experience is unique. Even a small number of bad customer experiences can severely damage your brand and service reputation. This is especially true for smaller businesses in smaller communities where word of mouth spreads more easily. Branding means using marketing and communication tools to create a perception of value in the minds of your target customers. Your company's name, logo and symbols typically serve as the centerpieces of branding efforts. Your goal is to create an image that resonates with customers when they see your company's identifying marks. Differentiating your brand as top quality, most innovative, best value, most wholesome or lowest cost are common objectives of branding. How we can create Brand.. will it affect on business.. Please help. Thanks! I didn't find the right solution from the Internet. References: smallbusiness.chron.com/branding-services-41986.html2D Promotional Video
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