Post by account_disabled on Jan 8, 2024 4:59:41 GMT
Without a doubt, Black Friday is one of the most anticipated days of the year for all brands and, therefore, one of the dates that marketing professionals have marked with fluorescent lights on their calendars . The reason? It is one of the crucial times of the year where the most sales are generated. The days (and even months) leading up to this day are about analysis, study and decision-making to become the option chosen by consumers. This year 2020, Black Friday will be on Friday, November 27 (and Cyber Monday on Monday, November 30), have you already thought out your “Latin lover” strategy to make your consumers fall in love with you? At Diwap Agency, the SEO positioning agency in Seville for brands without complexes, they wanted to compile, and share with you, the 5 Black Friday campaigns that have converted the most in previous years to help your brand be number one this year.
day. Shall we start? We start… BELLROY Bellroy, one of the best-known luxury brands on the market, took an unexpected 180-degree turn on Black Friday. The Australian company that Phone Number List designs and produces high-end bags and wallets maintained the same prices as always, but with the difference that what customers would save through discounts was allocated to associations with charitable causes . Everything raised that day was destined for the neediest villages throughout Africa. For what reason did they do this? Very simple, keep in mind that for Bellroy, lowering prices in such an excessive way is immoral for the status of its brand, considering its products to be of a higher level . They did not feel identified with the philosophy of this party, however, they did not want to miss what is the day with the best sales of the entire year, for this reason, they carried out this action, with which they not only managed to enter the sales whirlwind of this day but, in addition, they managed to improve the perception of the brand among their customers.
Today, many luxury brands have applied this same sales strategy. GAME For lovers of the world of video games (and the entire virtual universe), Game becomes the top place when the date arrives. In their case, they opted to implement an email marketing strategy based on sending emails in the days before Black Friday , with fun and eye-catching designs that generated expectations among users , making them keep an eye on their next releases. One of the most successful emails was the one in which they incorporated a clock with a countdown , which reminded users that the day was about to arrive and to prepare. All these preliminaries, added to their tempting offers, meant that few people, if any, could resist buying their products. AMAZON Amazon is one of the platforms that topped (and leads) the ranking in the month of November . Not only was it one of the first companies to bet on Black Friday, but it was also the first in Spain to celebrate Cyber Monday. However, far from what you can imagine, Amazon was not known for carrying out ostentatious campaigns or implementing innovative strategies. On the contrary, it remained simple but effective. Where was the secret? Easy, low prices.
day. Shall we start? We start… BELLROY Bellroy, one of the best-known luxury brands on the market, took an unexpected 180-degree turn on Black Friday. The Australian company that Phone Number List designs and produces high-end bags and wallets maintained the same prices as always, but with the difference that what customers would save through discounts was allocated to associations with charitable causes . Everything raised that day was destined for the neediest villages throughout Africa. For what reason did they do this? Very simple, keep in mind that for Bellroy, lowering prices in such an excessive way is immoral for the status of its brand, considering its products to be of a higher level . They did not feel identified with the philosophy of this party, however, they did not want to miss what is the day with the best sales of the entire year, for this reason, they carried out this action, with which they not only managed to enter the sales whirlwind of this day but, in addition, they managed to improve the perception of the brand among their customers.
Today, many luxury brands have applied this same sales strategy. GAME For lovers of the world of video games (and the entire virtual universe), Game becomes the top place when the date arrives. In their case, they opted to implement an email marketing strategy based on sending emails in the days before Black Friday , with fun and eye-catching designs that generated expectations among users , making them keep an eye on their next releases. One of the most successful emails was the one in which they incorporated a clock with a countdown , which reminded users that the day was about to arrive and to prepare. All these preliminaries, added to their tempting offers, meant that few people, if any, could resist buying their products. AMAZON Amazon is one of the platforms that topped (and leads) the ranking in the month of November . Not only was it one of the first companies to bet on Black Friday, but it was also the first in Spain to celebrate Cyber Monday. However, far from what you can imagine, Amazon was not known for carrying out ostentatious campaigns or implementing innovative strategies. On the contrary, it remained simple but effective. Where was the secret? Easy, low prices.