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Post by Admin on Feb 15, 2013 17:25:14 GMT
e·mo·tion·al Adjective - Of or relating to a person's emotions.
- Arousing or characterized by intense feeling.
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Of course, having an emotional response doesn't mean we burst into tears or rage, or any of those extremes (although they may well happen). The fact is, that whatever we feel may be labelled an amotion and let's be honest, we live in an incredibly consumer/consumption driven society and we respond to brands, products, customer service and companies on a daily basis. Interestingly, when you start to look at the whole topic via Google etc, you'll find that most of the research about how we respond to poor service, is neatly locked behind a paywall in the academic sphere. But if you want to see corporations supposedly taking your emotions seriously ... A major corporation - Evaluating Emotional Responses Shapes Product Development
But there are some fascinating things, have a look at this: www.srlresearch.com/index.php/emotional-research.html which says: Understanding consumers emotions and feelings towards consumers goods is the key to developing successful products.
When consumers experience a product, their emotions are triggered by the senses. The emotional response underpins much of the rational outcome and judgment of the product, although much of it may be unconscious and poorly controlled by reason. The emotional response (how someone feels about a product) brings in past experiences and the system of values and beliefs of the individual.
Although emotions are a fundamental dimension of product experience, they have been largely ignored by product developers because of the lack of quantitative and objective tools to assess the emotional response in a way that leads to the specific choices for product attributes. Do you feel as though companies have been ignoring your emotions?
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Post by beau guest on Feb 20, 2013 1:39:31 GMT
Personally I don't think emotions are ignored at all. I think they are carefully considered and then thoroughly toyed with and manipulated.
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Post by mooms on Feb 22, 2013 12:36:50 GMT
They are considered indeed! Let me tell you about a recent consumer trend in Poland. As you know in 1989 capitalism broke out in our region of Europe. Finally we could watch Star Wars on non-smuggled tapes and eat at Mc Donalds. Many "consumer products" during communist times were, all things considered, of crappy quality, sometimes embarrassingly so. But for us, born in the 80s and 70s, they were part of our childhood and teenage years. Now our generation has started careers and have purchasing powers but we still remember our early years. A demand appeared for brands from communist times. Suddenly to have an old communist brand shoe or watch is da shizzle (pardon the colloquialism)! And manufacturers are responded. The old brands are coming back. Sometimes in original quality. Even NY times picked up on this: www.nytimes.com/2006/10/26/business/worldbusiness/26iht-east.3300363.html?_r=0
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Post by Admin on Feb 22, 2013 14:26:50 GMT
Strrrangely enough, an obscure brand of sneakers that flourished in an African country during the 80s, was produced as really bad fakes by the USSR about 10 years after they vanished from production. Odd. I can't find either version.
Sounds like apartheid era South Africa - tracks officially scratched out with official sharp blades on vinyl records, no TV till 1975, banned this banned that ...
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Post by henchgirl on Feb 22, 2013 22:35:00 GMT
one of my biggest pet peeves is brands that come up with a new formula for one of their old products, label it "NEW AND IMPROVED!!!" and then KEEP SELLING THE OLD VERSION, too. why do they do that??? why are you selling something that you yourself have made obsolete?
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Post by OhDeer on Feb 22, 2013 22:39:28 GMT
How irrrritating that is.....not to mention disappointing. Where's that crazy admin with the shrink's couch, asking us how we feeeeeel
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Post by saarkitaar on Feb 25, 2013 11:17:33 GMT
I feel that when I feel that I feel, I feel pretty bleak to feel the way I feel.
Damn I want a chocolate. Something with layers of bubbles.
Does that make me feel in the mood for sex? Or for the product.... I wonder...
Admiiiiiiiiin..... Help. Is the craving for a certain product loyalty or lust?
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Post by Admin on Feb 26, 2013 9:31:39 GMT
Both?
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Post by mika on Feb 26, 2013 16:54:16 GMT
Actually I think emotional response is linked to advertising and the promise of a product rather than the actual product. If we respond to a product emotionally it's either because we link the values and ideas the product stands for to our own desires, or we respond emotionally because the product subconsciously appeals to our primeval instincts.
Example for (1): I chose my laptop for its user-friendly operating system because I don't need any more complicated things in my life.
Example for (2): I chose this sweater over the other sweater because I think it makes me look better (subconsciously I have the feeling that I need to look good because looking good attracts respect and also friends and potential partners?)
Just a thought...
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Post by mika on Feb 26, 2013 16:55:35 GMT
So yeah I think producers don't really care about consumers' emotional response per se, they only care about sales numbers, no matter how it's done. It's mainly advertising agencies who figure out the whole emotional response thing.
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Post by Admin on Feb 26, 2013 21:25:33 GMT
That's a great analysis of it, are you studying this field?? Thanks ten thousand times, I shall be back to talk more as soon as I locate my brain.
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Post by mika on Feb 26, 2013 21:34:58 GMT
you should watch this TV show called Mad Men, it's all about advertising and why almost all products try to appeal to human's desire to be loved
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Post by Admin on Feb 26, 2013 21:39:54 GMT
I'm not sure why I completely missed that entire series lol.
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Post by saarkitaar on Feb 27, 2013 5:26:01 GMT
I do think advertising is all about salesfigures.
We ARE bamboozled into wanting to smoke a certain type of 'manly, outdoorsy' cigarettes, because we all wish to drive like hooligans through the desert and snowboard in the alps and sit by a fire at night, laughing and smoking with other handsome and sexy people, all tanned and fit. Hell, I don't even smoke and I want that brand.
And because I know this, the rebel in me sometimes just really gets all agro and refuses to buy into that and pick a product that is either best value for money or the product that WORKS best.
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Post by mooms on Mar 1, 2013 14:20:57 GMT
Yeah, the whole "I want to be the person I am on Facebook!" trend Good points. But sometimes I am happy to invest emotionally in a brand, even if I'm aware of the effects of advertising. Alcohol brands are an example, and so is... a certain brand of American ice cream...
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